I wonder how many people search for The White Heart Godmanchester. It’s interesting what people search for on the Internet. The Kimbolton Country Fayre offers a good example of lateral thinking where you can SEO for the majority. The official site was well SEO’d for Fayre but not Fair, when we blogged on Kimbolton Country Fair we were ranked higher and the stats show more people searched Fair than Fayre.
In the above example we just supplied information of where and when and even linked to the official website but it helped up with brand awareness.
The White Heart is another test, do people search for Heart rather than Hart or even Hert?
At the moment when you search Google for The White Heart Godmanchester it asks if you meant The White Hart Godmanchester so we’ll only see if this make the slightest difference.